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Internet Marketing Podcast

Chris: All right. We are the most popular SEO podcast on iTunes because of you. You guys can follow us, chase us, stalk us, and annoy us at a couple of locations, Facebook.com/ewebstyle, Twitter.com/ewebstyle, and Youtube.com/ewebstyle. And you can contact us at Podcast@e-webstyle.com. Reach out to us and we really appreciate it.

[00:09:58]

There was no new review, although I did find these so that prevented me from [cross talk]. And all you need to do is go on to iTunes. Three steps, create an account, step number two. Step number three, write a review and if you want to, optional step number four is send us an e-mail at podcast@e-webstyle.com and let us know that you submitted a review. We’ll look for it, we’ll read it on air, we’ll give you a punch on the face, we’ll say [00:10:26] [inaudible], and then we’ll move on.

Charles: Cool thing about [00:10:30] [inaudible] is that it’s spelled P-T-I-F. Or P-I-T-F. Yeah. Which is punch in the face.

Chris: How cool is it that our stick has a sound effect.

Charles: That’s spelled the same.

Chris: That’s awesome. That’s really cool. Was there anything else that I wanted to cover? I was thinking that – oh, another place that you can write a view. You could go to our podcast page and that E-webstyle.com/SEOpodcast. Internet Marketing Podcast

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Producing Great Content for SEO

Charles: So, yeah. Produce great contents, was another one, all the time, everyday. I think this kind of take that with a grain of salt. You know, if you’re in some industry that’s…

Chris: Plumbing.

Charles: Plumbing, yeah.

Chris: We talk about regularly.

Charles: How much content can you create a day? Unless your journaling your daily experience.

Chris: Or if you’re a product based. So, if you’re selling to plumbers, then you know, there’s a new product all the time, right? You know, it depends on where you’re at.

If you’re a one man operation, you know, that’s probably not in your best interest to spend that time doing that. If you’re an ARS which they outsource typically or they hire contractors or whatever, then it’s a big enough company where they would be doing that.

Charles: They can [cross talk] doing content everyday. I’ve done [00:19:47] [inaudible] a presentation before and I was talking about content. And content should be informative, and it should also be captivating and if possible, entertaining. Producing Great Content for SEO

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Google Places Optimization

Charles: Oh, well since I’m talking Twitter, first of if you’re in front of Twitter right now or would you chose Facebook or anything like that. Go ahead and tag us at e-webstyle. Let us know that you’re watching this hashtag SEO Podcast 143 and to tag us at the website, I will— we can retwit you or whatever we want to do. The reason I use hashtags in gplus and in facebook even though they’re not—

Chris: They don’t support it—

Charles: Support it.

Chris: Right.

Charles: Because I think eventually they will.

Chris: Yeah.

Charles: You know what I mean and if you would have realized that if I use a hashtag in a Facebook post or a comment and then I turn around and searched, well not in Facebook, I haven’t notice it there but I have noticed that in gplus and if I turn around and search for that hashtag—

Chris: Like Google Search for it, yeah.

Charles: Google Search for those full results will show.

Chris: Yeah. Makes sense. Google Places Optimization

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SEO for Business Owners

Chris: I know. Was his comment relative to like asking him to do other things like, can you make me copies also? [Laughter].

Charles: Well, do— do you not have unrealistic expectations, you know, doing stuff that’s not agreed upon. We’re not your employee. We work for ourselves, blah, blah, blah.

Chris: Right.

Charles: And so we don’t have to reply to a phone call and email immediately.

Chris: Right, right.

Charles: Right, so that sort of thing. You should get a response. You know, we try to respond to everything, you know, pretty quickly—

Chris: right.

Charles: We know but yeah, if you email me at 9:59, I might not email you back at 10:00.

Chris: Right. [Laughter].

Charles: You know, maybe 11:00. [Laughter]. I mean but you will get it.

Chris: And that’s PM, he’s really dedicated.

Charles: Yeah. You’re always dancing— because I’ll be up. I’ll— you know, I’ll be up before you’re up. I get your email, I will respond so it’s true, take the time to say, excuse all typos and things like that. SEO for Business Owners

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SEO Keyword Research

Charles: Yeah. And so what we have to do is the half kind of triangle which is where our title comes from, links you have to associate with either the side that was posted, that came up in the search, your Google Plus page and the bio page on your site.

And so, you have to link all through those together in the triangle. And you can’t get lost doing it, it’s the Bermuda part, and then they will pull your avatar and show it there because you’ve proved it, you’ve authored that post.

Chris: It’s really cool. I guess technically, it’s not a triangle because you need a link from the page that you want to show the author for to a bio-page on your same domain. So, this is the biography of you, the author. And that bio page needs to link to your Google Plus account and then your Google Plus account needs a link back to that bio page. [cross-talk]

Charles: It’s not necessarily a triangle. It’s more like two acute angles that don’t share one side.

Chris: We’ll call it a two step. [laughter] The two acute angles that share one side.

Charles: They don’t share one – they’re missing the right side. So if we go this way, and back this way, we never hit that last side.

Chris: So, it’s just one angle with a U-turn. Google Rel Author Tag and SEO

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Google Algorithm Updates and SEO

Charles: Yeah, exactly. So, if you were doing that, fix your content, start rewriting, and start researching. Put out some content that’s useful that Google will find useful for their users.

Number two is Caffeine which is another Google algorithm update.

Chris: That was more of indexing.

Charles: More of system change.

Chris: And indexing update. So, increasing the ability index for sites rapidly and then, you know, they seem to break up indexing and the algorithm out of – certainly there’s a lot of – if you index it incorrectly, it will screw up your results. So they are obviously all tied together.

Charles: Caffeine in initial was the ability for them to index the entire internet extremely fast.

Chris: They said every second.

Charles: As a matter fact, [00:23:40] [inaudible] that Google does have the process and power to take a whole snapshot of the entire internet. But they won’t do it because it will probably set it down.

Chris: Take the internet down. That’s impressive.

Charles: Yeah. That’s highly impressive.

Number three was unexpected SERP changes. SERP – Search Engine Results Page. Kind of [00:24:00] [inaudible] what we’re talking about earlier with the local listings. Google Algorithm Updates and SEO